Reviews by Brian Rice
The X and Y of Buy
On 7/14 Brian Rice wrote: "Men buy. Women shop and then purchase 80% of everything."And then Elizabeth Pace is off and running, helping us explore the different worlds of men and women. Pace takes us through the findings of neurophysiology and biology in a highly readable and enjoyable way. She explains the hard wiring of the ... The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
Between Wyomings
On 6/18 Brian Rice wrote: Kierkegaard, that brooding Dane, said, "Life is lived forward but understood backward." In Ken Mansfield's, Between Wyomings, Soren has a genuine soul mate. Between Wyomings is a journey into the past. It is spiritual autobiography and it is a geography of the soul. It is personal memoir and well told ... Between Wyomings: My God and an iPod on the Open Road (A Review)
Collapse of Distinction
On 5/11 Brian Rice wrote: Scott McKain wants to help you succeed in whatever your business is. To do that, you need to stand out from your competition. To stand out, you need to be highly differentiated to the point of distinction. For most organizations, the essential place where we must be distinct is at the point of customer ... Collapse of Distinction