Reviews by Leighton Hart
The X and Y of Buy
On 8/7 Leighton Hart wrote: This shouldn't be a shocker to anyone, but I'm going to say it anyway: men and women are different. Even though that truth is glaringly obvious, it's surprising how often we overlook it. In her book The X and Y of Buy, Elizabeth Pace makes the case that marketers can increase their effectiveness by ... The X and Y of Buy