Browse Reviews :: The X and Y of Buy
The X and Y of Buy Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
By Elizabeth Pace
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On 1/26 patrick ringler wrote: The X and Y of Buy is a book based on the understanding that men and women respond different to the types of marketing based on how they are wired. For marketing to be successful it has to reach the target it is focused on. It would be hard for me to target men through ... The X and Y of Buy
On 12/22 Traci Green wrote: Remember the old adage – women are emotional creatures? Can the same be true for men? Let’s face it, compared to men, women are more empathetic and emotionally connected to other people. Examples of these gender differences are evident in everything we do, including how we shop. In The X and Y of ... Book Review: The X and Y of Buy by Elizabeth Pace
On 10/22 Nicole Rogers wrote: A good marketing plan is important, especially today when people are thinking twice about spending money; so Elizabeth Pace’s book provides advice on different marketing strategies for men and women. She illustrates her point about how the sexes react differently by giving examples regarding purchasing ... review: the x and y of buy by elizabeth pace
On 10/14 Gretchen Fleener wrote: As a book review blogger for Thomas Nelson publishers, I recently read "The X and Y of Buy," by Elizabeth Pace. I thought that this book would be beneficial to my work, especially with all of the retail fixture design that I do. Whether we like it or not, the fact is that men and women are different ... Book Review: The X and Y of Buy
On 10/6 Conrade Yap wrote: Book: The X and Y of Buy (sell more and market better by knowing how the sexes shop)Author: Elizabeth PacePublished: Nashville, TN: Thomas Nelson, 2009This book works well simply because it deals with the evergreen formula of gender differences. The battle of the sexes has always been a fascinating ... Book Review: "The X and Y of Buy" (Elizabeth Pace)
On 9/29 David Buckmaster wrote: The premise is basic enough: that men and women are different and as such require different marketing strategies. What's harder is making specific application of Pace's research to the design, placement, and pricing of gender specific products across any industry and socioeconomic status. While Pace's ... Good addition to your marketing bookshelf
On 9/14 Matt DeVries wrote: There are so many reasons why I chose to review this book:1) It was free ... part of Thomas Nelson's Book Review Blogger program.2) I love talking about pink wires and blue wires. If you are a regular here at G&G, then you know that I delight in pointing out those differences. 3) When I received ... Return of the Pink and Blue Wires: A Book Review of Elizabeth Pace's "The X and Y of Buy"
On 9/12 David Lively wrote: “The X and Y of Buy” by Elizabeth Pace is entertaining. Her work is simple; it is easy to read and the research is easy to follow. Pace does a nice job showing the differences between men and women without copying from thousands of other titles on the subject. She attempts to dig into the science ... The X and Y of Buy
On 9/2 Egil Elling Ellingsen wrote: (En sommerdag tok surfingen meg til det amerikanske forlagshuset Thomas Nelsons hjemmesider, og gjorde meg oppmerksom på et blogganmeldelse opplegg, hvor du får tilsendt en bok gratis mot at du anmelder den på bloggen din. For å få en ny bok, må du faktisk poste en anmeldelse. De følgende skriverier er resultatet av dette. Det ... Lest: The X and Y of buy av Elizabeth Pace
On 8/31 Parkey Thompson wrote: From the cover of this book, I do not think I would have selected it to read. However, once inside it is a book that I will suggest to anyone in sales and especially all small business owners. Elizabeth Pace does a good job in breaking down the differences between men and women as it ... Book Review - The X and Y of Buy
On 8/25 Daniel O'Deens wrote: X and Y by Elizabeth Pace is certainly a targeted book for those who are interested in ‘marketing.’ That said, the book is a must read for any leader of any organization that desire to better understand and attract both males and females to their organization. It is also a fantastic book for couples to ... The X and Y of Buy – Book Review
On 8/22 Christopher Wertz wrote: Posted August 22, 2009, 1:10 AM EST: The book "The X and Y of Buy" written by Elizabeth Pace is an easy read with lots of interesting facts detailing the thought processes of men and women. The book uses real life examples of shopping to explain how men and women think differently in life. Pace dives ... Very interesting view of the human brain!
On 8/17 Travis Goodspeed wrote: The X and Y of Buy written by Elizabeth Pace looks at the psychological and anatomical differences between men and women, and why it is important to market, and sell differently to each gender. According to Pace, men and women were created differently, for different purposes. Men are not better, and ... Mediocrity gives you pears
On 8/12 Christopher Tabone wrote: This book, written by Elizabeth Pace, entitled The X and Y of Buy, is a provocative look at the psychology and chemistry that goes into the decision making process of both men and women when they are intent upon buying something. The author speculates that if a "seller" can understand that is going through ... Not For Me...
On 8/10 Jim Hughes wrote: The X and Y of Buy: Sell more and market better by knowing how the sexes shop by Elizabeth Pace is a good read for those of us who are always interested in learning more about why we and others do what we do. The book provides interesting insights into the differences in the ... Book Review: The X and Y of Buy by Elizabeth Pace
On 8/10 Bobby Chandler wrote: I received a book a while back from Thomas Nelson Publishing to review for their book review bloggers program. This is a pretty cool program from Thomas Nelson, and very innovative. Basically, if they deem your site significant enough to help promote their books, you’re invited to participate in ... Review Of The X And Y Of Buy
On 8/10 jesse giglio wrote: This book was tough to get through, especially for someone who isnʻt in retail. Iʻm a marketing/branding fan and a lover of connecting with people and this book fails to satisfy either of those personalities. The X and Y of Buy is about selling more and closing faster through a better understanding ... X and Y of Buy : Review
On 8/10 Angela Haselton wrote: The X and Y of Buy is chock full of information to guide you on how to customize your sales presentation based on the differences in how men and women think. I have never been part of the corporate world, so I wondered if I would gain much benefit from The X and Y of Buy. Most of my selling is aimed ... The X and Y of Buy by Elizabeth Pace
On 8/10 Don Dudley wrote: This book was sent to me because I am a Book Review Blogger for Thomas Nelson. For more information, check out http://brb.thomasnelson.com. The X and Y of Buy is a book about gender marketing. Author Elizabeth Pace uses the scientific differences between men and women to help sales associates and entrepreneurs learn the best ... Book Review: The X and Y of Buy
On 8/8 Carly Kendall wrote: Any person who works in sales can benefit from a book like The X and Y of Buy. In this book, Elizabeth Pace discusses the difference between men and women and their buying habits. If we can understand those differences, we can learn how to better our sales techniques depending on gender. The X and ... The X and Y of Buy by Elizabeth Pace
On 8/8 Aaron Reddin wrote: This book was pretty OK for me. The effort to convince me that I evolved from cavemen over the last umpteen million years pretty much turned me off at first. But I kept going. Once I got past all that junk, I was totally intrigued. Here’s why: I’m a newly wed. I got married two weeks ago today. ... The X and Y of Buy by Elizabeth Pace
On 8/7 Leighton Hart wrote: This shouldn't be a shocker to anyone, but I'm going to say it anyway: men and women are different. Even though that truth is glaringly obvious, it's surprising how often we overlook it. In her book The X and Y of Buy, Elizabeth Pace makes the case that marketers can increase their effectiveness by ... The X and Y of Buy
On 8/6 Ben Davis wrote: Are you in sales? Do you want to make more money buy selling more product? How well do you know your customers? Have you ever stopped to think about selling to them based on their sex? I recently just read The X and Y of Buy by Elizabeth Pace. If you are looking to sell more ... The X and Y of Buy by Elizabeth Pace
On 8/2 Linda Adams wrote: The X and Y of Buy by Elizabeth is a book for people who have to sell or market products to both men and women. Both genders think differently, and it’s easy to misunderstand cues and lose the sale. Ms. Pace gives examples of how marketing appeals to the genders, like when you go inside ... The X and Y of Buy
On 7/30 Micalanne Child wrote: I chose to read "The X and Y of Buy" by Elizabeth Pace for a few reasons. As a small business owner I am always interested in learning better marketing techniques to draw consumers to my products. The title itself made me realize my current understanding of marketing had everything to do with personality, ... "The X and Y of Buy" by Elizabeth Pace
On 7/30 Sierra McConnell wrote: I signed up to be a book reviewer for Thomas Nelson publishing. This was the first book they sent me.The gist: You have to market to men and women separately. Elizabeth Pace will tell you how to do just that.My review: I have to admit, I was really bored through the whole thing. I'm not very interested ... The X and Y of Buy - Book Review
On 7/30 Josh Kidney wrote: If you make your living as a sales person, or have ever interacted with a person of the opposite sex, I would highly suggest “The X and Y of Buy.” I was a little hesitant to start reading this book, though I’m not sure why. Once I started, I couldn’t put it down and finished it in 2 days. ... The X and Y of Buy
On 7/30 Keiki Hendrix wrote: “While women love the hunt, men love the kill.” Establishing the groundwork using the ‘Hunter/Gatherer’ theory, Elizabeth Pace details the logic of components in how the genders make their purchases in “The X and Y of Buy: Sell More and Market Better by Knowing How the ... Book Review: The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop
On 7/29 Michael Dundas wrote: This is my first book review, so please bare with me as I learn and improve. For anyone that views this blog, it has nothing to do with networks, security and is not technical. In reviewing the book, I agreed to post a review on my blog. I have also posted it on Amazon. The X ... Book Review: The X and Y of Buy
On 7/29 Kim Turnage wrote: Even though The X and Y of Buy (Elizabeth Pace) is targeted at "sales," it's a great look at how and why men and women think, solve problems, and communicate differently. And it provides practical suggestions for better understanding and influencing people who may not think the same way you do. Elizabeth ... Good Even If You're Not a Salesperson
On 7/29 Nori Ochi wrote: I tend to gravitate to books on sales (Why We Buy, The Call of the Mall, etc.), thus was immediately intrigued upon being recommended “The X and Y of Buy.” Overall, I found it an interesting read, though seriously flawed in many respects. In order to highlight the positives, there is a need to ... Interesting though seriously flawed
On 7/25 Mara Kim wrote: This book is more than selling to males and females. It discusses the differences between how a male and female brain works. She brings up many interesting stories that I’ve never thought of before. If I were looking at a map, I would turn it so that I was facing the same way. My husband, on the ... More than Selling
On 7/25 M Strong wrote: Should you differentiate your message to appeal to the gender of your audience? Yes, according to Elizabeth Pace, and it isn't being sexist, just sensible. The book is meant to be a tool to help sales people connect with and sell more to their customers.Yet it has a wider purpose than that;all of us ... The X and Y of Buy,Elizabeth Pace
On 7/21 Crystal Abel wrote: The X and Y of Buy by Elizabeth Pace is a book that tells how to be a successful marketer by knowing the differences between men and women. Let's face it, women shop differently than men. Men like to get in and get out with what they were after without spending too much time and hassle on it. Women like ... The X and Y of Buy by Elizabeth Pace Review
On 7/20 Dustin Donnor wrote: The X and Y of Buy is an interesting and quick read on how best to approach marketing and advertising towards your male and female crowds. Elizabeth Pace weaves together personal examples from her own life and from the world on what to say and do (as well as what not to say and do) during interviews, ... Very Useful and Fun Read!
On 7/20 Tracey Brewer wrote: If you've been married any length of time, you can certainly verify the premise of this book: men and women shop differently. In The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop by Elizabeth Pace, the factors causing those differences are explored.Everything from hormones ... Book Review: The X and Y of Buy by Elizabeth Pace
On 7/19 Alissa Grosso wrote: I have always fought against stereotypes, and maybe that's because I have never fit neatly into them, but I've always sort of hoped that it was like that for most people, that the idea that women act a certain way and men act another is nothing but some stupid outdated notion. So I approached the book ... "in general, a man's brain is like a file cabinet."
On 7/17 Elmer Boutin wrote: I am a computer geek by trade, but also a marketer by default of my position. Because of this, I’m eager to read up on topics which will broaden by knowledge of marketing and sales. “The X and Y of Buy” by Elizabeth Pace is a good book outlining differences in the sales cycle when selling to women ... Book Review: “The X and Y of Buy” by Elizabeth Pace
On 7/16 Catherine Dieterly wrote: Men and women think differently and therefore different approaches are needed to sell the same product/service to them. I have read multiple books that try to communicate why the male and female work differently; yet this is one of the few that have managed to keep bias out of the picture. I thoroughly ... Elizabeth Pace’s “The X and Y of Buy”
On 7/15 Jarrod Martin wrote: Elizabeth Pace's new book, The X and Y of Buy will change your marriage. Along with some great marketing stratgies aimed at the different sexes, the authentic anecdotes and enlightening research provided a communication framework for marriages as well. If you knew your husbands mind works more like ... Marriage Wisdom from X and Y
On 7/14 Jean Oram wrote: Book Review: The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop By Elizabeth Pace While this book is aimed at people in sales and marketing (and I am not), I found the topic to be very interesting. What is the topic? Well, basically it is how the male and ... Book Review: The X and Y of Buy
On 7/14 Kimberly Hoffman wrote: How refreshing to read a book that's not afraid to state the obvious - that there ARE major differences in the male and female brain - instead of constantly trying to blur the lines. Males and females have very different decision-making processes and unique ways of responding and communicating, and ... Great Read!
On 7/14 Brian Rice wrote: "Men buy. Women shop and then purchase 80% of everything."And then Elizabeth Pace is off and running, helping us explore the different worlds of men and women. Pace takes us through the findings of neurophysiology and biology in a highly readable and enjoyable way. She explains the hard wiring of the ... The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
On 7/13 Tara Shields wrote: Here's another book review post for the Thomas Nelson Book Review Blogger program (http://brb.thomasnelson.com/). This time I'm reviewing The X and Y of Buy by Elizabeth Pace.SummaryThis book is about the different ways that men and women think when it comes to things like shopping, buying, and choosing ... "The X and Y of Buy" by Elizabeth Pace
On 7/13 Nancy Famolari wrote: Contrary to some commentators, women and men are different. Elizabeth Pace presents a succinct account of how and why. I thoroughly enjoyed reading the research. The studies cited clearly point out the differences and how brain chemistry is responsible. Elizabeth takes her own advice and laces the scientific ... A Too Simple Game Plan for Selling to the Sexes
On 7/12 Megan Harrison wrote: You’ve got to get out and read The X and Y of Buy written by Elizabeth Pace. This book textbook is written unlike any other. In fact if I would have had more books like this in college I may have opened them. The X and Y of Buy is billed as a way to “sell more and market better by knowing how the ... The X and Y of Buy - Book Review
On 7/12 Emily Akin wrote: Subtitle: Sell More and Market Better by Knowing How the Sexes Shop I chose to review this book in my role as a Thomas Nelson book review blogger because I’ve done some marketing and sales work in addition to studying and writing about marketing. It’s an interesting read, although some of the information ... The X and Y of Buy by Elizabeth Pace
On 7/11 Timothy Fish wrote: In The X and Y of Buy, Elizabeth Pace makes the claim that because men and women think differently those of us who must try to sell products and services must take into account those differences if we hope to make the sale. Throughout the book, she notes differences, such as how women tend ... Review: The X and Y of Buy
On 7/10 Vicki Small wrote: Title: The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop Author: Elizabeth Pace Publisher: Thomas Nelson, 2009 220 pages, including Q & A by author As I read this book, I was in full agreement with the author and ... X Is to Female as Y Is to Male
On 7/10 Trent Cornwell wrote: found “The X and Y of Buy” to be a very relevant resource for all people who work in advertising, sales, and public relations. I teach a young couples class at my church and help with series branding for our services. This book was exactly what I wanted and needed it to be. How do I convey a message ... The X and Y of Buy
On 7/8 Robin Wright wrote: The X and Y of Buy is a good book that enlightens readers on the differences of how and why males and females tend to spend their money. Elizabeth Pace did an excellent job of explaining how brain development, hormonal balances, emotional and gender differences influences the spending patterns of males ... The X and Y of Buy
On 7/7 Marian Perera wrote: I confess to being very fond of shopping. When I saw that Thomas Nelson had a new release on why and how men and women make decisions on purchases, I requested it right away through the Book Review Bloggers program, and settled down for what I hoped would be an entertaining as well as illuminating read. According ... The X and Y of Buy, by Elizabeth Pace
On 7/7 Sandy Reynolds wrote: just finished reading The X and Y of Buy written by Elizabeth Pace. It is the kind of book you find yourself bringing up in conversations with colleagues and friends alike. It is full of interesting facts and anecdotes on the differences between how men and women shop. You may be wondering why you ... The X and Y of Buy
On 7/6 Clifton Ditmore wrote: BOOK REVIEW--THE X AND Y OF BUY --Sell more and market better by knowing how the sexes shop by Elizbeth Pace.Men and women are wired to shop and buy differently, and smart business people not only know it, they know just how to put it to use every day. The wiring is different. Not better or worse, just ... MEN AND WOMEN ARE DIFFERENT
On 7/5 Stephanne Dennis wrote: The X and Y of Buy [Thomas Nelson, 2009] is designed to be a tool to increase sales. Honestly, X and Y is much more than that; it's an incredible tool for communications. Pace does an outstanding job of showing the differences between men and women without being passé. She goes into the science behind ... The X and Y of Buy by Elizabeth Pace
On 7/4 Kimberly Day wrote: As a reviewer for Thomas Nelson’s book review blogger program, http://brb.thomasnelson.com/ I recently read The X and Y of Buy, by Elizabeth Pace. It is a well-organized and interesting book. The author does not portray either sex in a discriminatory or derogatory way, but rather in a straight-forward, ... The X and Y of Buy
On 6/29 Richard Jones wrote: The X and Y of Buy is a great book for anyone dealing with relationships. Not only will this book help seal the deal for marketing and sales, but it will help you understand the opposite sex.Elizabeth Pace has written the how-to book on marketing to men and women. Not only does she give you practical ... The X and Y of Buy by Elizabeth Pace
On 6/26 Brian Spessard wrote: I just finished reading this incredible book by Elizabeth Pace last night. This is one of the most informative books I’ve read in a very long time. In “The X and Y of Buy,” Pace details the differences between men and women not in the typical, cliché way, but in a scientific way, as she ... Book Review – “The X and Y of Buy”
On 6/24 Nicole Sofet wrote: Do you own a business and wonder how you can increase your sales? Well in The X and Y of buy, it tells you how people think, where to place things, how to arrange stuff and much, much more! The best way to know how they think is to get inside there heads, and ... The X and Y of Buy by Elizabeth Pace
On 6/24 D.J. Kleiner wrote: The premise of The X and Y of Buy is that sales, advertising and marketing professions need to understand the behavioral differences between men and women to be successful. With scientific research in hand, Pace begins the book with a discussion of how men and women behave based on gender-specific brain ... Selling to Men and Women Differently